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Metaphor abuse May 28, 2010

Posted by Mia in Frontiers.

Continuing on the topic of computing metaphors I was interested to read a recent post on Gruber’s Daring Fireball :

Everyone knows how copy and paste works.  You select text.  You copy.  When you paste, what you get is exactly what you selected.

In addition to modifying the copy/paste function with what Gruber calls ‘javascript tomfoolery’, the company is question appends a snippet to the paste of some url tracking analytics.

This embedded tracking mechanism is part of much more disturbing trend, one that is tied inextricably to the “monetization” of all-things-internet.

Personalization is morphing from pervasive to invasive.  It is no longer benign.